Preface:-
This year, mobile phone industry giants from all over the world have begun to exert their strength. Let’s talk about Huawei and Apple, which are old rivals. Huawei recently launched a three-fold mobile phone. Although the price is very expensive, it must be said that this novel style still captured the hearts of young consumers.
Apple was naturally not to be outdone and released the iPhone 16 shortly afterwards. This was the first head-on confrontation between these two epoch-making new phones, and the fierce competitive atmosphere behind them could be felt even through the screen.
The current number of Apple reservations has lived up to expectations and has exceeded the 1.87 million mark. So can Huawei’s tri-fold phone stand out from this competition and open up a new path to success?
New Apple Phone:-
On September 10, Apple released its latest and much-anticipated iPhone 16 as scheduled. However, unlike in the past, this release did not arouse the same fanatical pursuit among consumers as before.
Back then, whenever Apple released a new model, many “Apple fans” would line up at the sales point several days in advance, but even then, they might not be able to get one, and many people had to pay extra to buy it from scalpers. But the situation is different now.
After so many failed marketing gimmicks by Apple and the awakening of consumers’ rationality, those sales outlets that were once extremely popular are now deserted. This has made it difficult for scalpers, as even if they reduce the price, the phones may not be easily sold.
The reasons for this phenomenon are easy to guess. Needless to say, a large part of it is the death of Steve Jobs. Since his death, Apple seems to have lost its inspiration and vitality. The new mobile phones have not changed much, at most in some minor details, but the core problems of Apple products are rarely improved.
For example, the battery life has been complained by many “Apple fans”. In the current trend of the smartphone market, which is generally pursuing large-capacity batteries to extend the use time, Apple still insists on using relatively small-capacity batteries. Moreover, it has turned a blind eye to this obvious defect in so many product updates.
Therefore, Apple users have to worry about the battery life of their phones all the time, fearing that the battery will run out at a critical moment. In addition, there is also the screen refresh rate. To be honest, Apple’s positioning has never been low-end.
While many high-end mobile phone brands have increased their screen refresh rates to 120Hz or even higher in pursuit of a smoother visual experience, Apple is still sticking to the 60Hz “position”, which has also caused dissatisfaction among Apple users.
There is also the issue of internal storage. In the configuration of Apple’s new high-end models, the minimum memory capacity remains unchanged at 128GB. If you want to increase the memory, that’s fine, but you’ll have to add nearly two thousand yuan. Many people have complained that Apple’s memory is too expensive.
Finally, the walkie-talkie explosion incident has caused a lot of controversy internationally. It is somehow related to the Apple phone. Although it is not known whether it really happened, it has indeed caused some people to worry.
Huawei Tri-fold:-
To be honest, the mobile phone industry chain is now very mature, so many things have become solidified, so many mobile phone manufacturers have begun to optimize and iterate the system. However, Huawei gave us a different surprise this time.
Huawei boldly launched a three-fold design, directly expanding the phone screen to 10 inches. This is not a mobile phone, it is clearly a small tablet!
In addition to the groundbreaking three-fold design, Huawei has also equipped this phone with top-level hardware configuration, including a large-capacity battery, 16GB of RAM, and up to 1TB of storage space . Of course, with such a high configuration, the price of the phone is certainly not cheap.
This three-fold phone is priced at 20,000 yuan , which makes many people feel that it is too expensive. Although Huawei’s mobile phone has good quality and strength, is the price a bit high? After all, 20,000 yuan can buy a computer with quite good configuration.
Of course, Huawei’s high pricing may have positioned itself in the high-end market. This is consistent with Apple’s philosophy during the Steve Jobs era. Huawei is committed to convincing consumers to accept a relatively high pricing strategy through epoch-making innovations in each generation of products.
Huawei’s decision also shows that it has great ambitions. It is likely that it wants to become the leader of the global mobile phone industry like Apple through long-term planning.
Although the high price of this three-fold phone will indeed discourage some users, it still cannot stop its popularity in the market. For those who are rich and like to enjoy, being able to experience this novel phone in advance, the price is naturally nothing.
There is a huge gap between Apple and Huawei
So far, the number of reservations for iPhone 16 has reached 1.87 million , and Huawei’s tri-fold phone has successfully surpassed Apple in terms of reservations, thanks to the hot search effect of the pre-sale official website crashing due to extremely high traffic. It is almost 3.4 times that of Apple, reaching 6.44 million.
This sharp contrast is really sad. Over the years, Apple seems to have fallen into a vicious circle of over-reliance on the glory of the Jobs era, which has also attracted criticism from many people.
Many netizens have said that Apple’s new mobile phones in recent years are lackluster in terms of innovation, with almost no breakthrough changes. Not only that, even leading figures in the technology industry such as Elon Musk have joined the ranks of complaints.
Musk bluntly stated that for a mobile phone that allegedly cost $50 billion to develop, the final level of innovation demonstrated was disappointing , which is undoubtedly a question and dissatisfaction with Apple’s “standing still” in innovation.
In recent years, Apple has been slack in the research and development and innovation of its mobile phone products, but they have directly regarded the “Apple tax” as the main source of revenue . This practice is tantamount to killing the goose that lays the golden eggs. For Apple’s long-term development, it is not only unhelpful, but may also lay hidden dangers.
If Apple’s product quality gradually declines due to its neglect of improving its core competitiveness, users will eventually turn to other brands without hesitation, and the Apple market may face the risk of being abandoned.
Conclusion
Ultimately, the market will reward products that truly put in effort, innovation and change. For companies like Apple that rely too much on existing advantages and lack the motivation to innovate, even if they were once highly sought-after brands, it is difficult to escape the fate of being eliminated by users, because consumer loyalty is always based on continuous product innovation and value enhancement.
Information sources:
Jiemian News – 5 million people have made reservations, with a premium of 70,000 yuan, Huawei’s three-fold foldable phone competes with iPhone 16